The Ad Analysis Essay Draft 1 is due at peer review on Wednesday, March 23rd and is worth 3% of your final grade in the class. Draft 2 is worth 7% of your final grade and is due the week of April 4th on the day of our conference (scheduling TBA). Draft 3 is worth 20% of your final grade and is due in class on Wednesday, April 13th.
Here is the rubric. 2000-2500 words (please include a word count with each draft from introduction to conclusion, not including bibliography, header, or title).
Here is the set of guidelines we will use in peer review on March 23rd; participation is mandatory.
Formatting and other minutiae:
The polished final draft must be printed and stapled, have MLA formatting for all sources and include URLS for any online sources, be Times New Roman 12 pt font, double-spaced with 1 inch margins, have a single-line header, a single-spaced bibliography with hanging indents for each entry, be carefully edited for spelling, grammar, and style, and show significant improvement from the first two drafts.
Breakdown of Requirements for Substance of Analysis:
1. Use the same ad, or talk to me about changing to a new one.
2. Explore the elements (visual, textual, verbal) through a critical lens (gender, sexuality, race, class, ability, etc.)
3. Rely on secondary sources to support your argument and add substance to your analysis with facts you properly cite. 2 secondary sources minimum.
4. Explore the other ads by the same company, past, present, and from the same campaign as the ad you focus on to add context about the company and their advertising choices.
5. In your introduction have a strong, clear thesis which unambiguously states the cultural impact (harms OR benefits) of the ad AND how it affects a larger cultural issue or problem.
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