Sample Outline

Here is a sample outline I created to give you an idea of what I'm looking for when you finish your presentation. Do NOT forget the bibliography (and be sure to provide sources for all information you collect - who the producer is, what definitions of terms you use, any information about the cultural lens, etc.). If you do not give me a bibliography, you will receive a zero for the outline.

For Groups with Absent Members in Peer Review

Here is the blank rubric in case your group had an absent member today.
Instructions:
1. The absent member should email you their outline for the ad analysis presentation.
2. Fill in the rubric with your comments and mail the completed rubric back to them ASAP so they can incorporate the changes this weekend.
3. If you want additional comments from the absent member, email them your outline; they should email you comments back on this rubric, too.
PLEASE try to complete this before Sunday night if you would like full credit for participation in peer review.

Week 7

Replacement Mountain Dew Ad: here.

Ad Analysis Checklist: here.

Short Essay #4

I just noticed that by canceling the Mody reading, you only have one option for the essay. Feel free to write on Mody, hooks, or Coates if you prefer those articles to the McIntosh. Talk about representation in the media, whether commercial or political, and try to provide examples to back up your claims.
Let me know if you have questions!

New Updated Schedule

Check it out, you have one reading assignment no longer included, and no deadlines have been changed: here.

Class Canceled - But Wait, There's More

Fellow Writers,

I have to cancel class today, unfortunately. We will discuss the Coates and McIntosh articles on Friday and I will post a revision to the schedule then.

I do want you to benefit from today in terms of writing and starting to think about your upcoming analysis of an advertisement, so here is a practice run. Please bring your print-out or hand-written copy of your answers to this assignment to class on Friday - this will count towards participation grade #2.

First, watch this Super Bowl Hyundai Ad: Here. Then pull out a pen and paper or a computer to take notes for each of the six questions below. Watch it again. Let it loop if that helps.

Second, do a rhetorical analysis of this advertisement. Read your notes, maybe let the ad loop some more if you want. Write one or more (complete, grammatical) sentences in response to each of these questions:
1. Who is the author of this piece/the creator of the message? Do a Google: who is responsible for this particular ad campaign for Hyundai?
2. Who do you think is the intended audience? Do not simply say "people watching the Super Bowl" or "black people" - there is more going on here. Which kind of people is the advertisement targeting and why, in your opinion?
3. What is the message this advertisement conveys, beyond simply "buy Hyundai"? Why do they want you to buy Hyundai? Also: What does this message say about black fatherhood, masculinity, sexuality, etc.? Think about how race intersects with other cultural lenses.
4. Make some claims about design choices: what decisions did the creators make about what you see, what you hear, what you read, what kind of text, etc.? Why do you think they made those choices specifically?
5. Make some claims about design strategies: What kind of impact does the advertisement have in terms of ethos (authority - techniques to make us feel the ad comes from a trustworthy source of information, the sense that the ad is 'legit'), pathos (emotion - techniques to make us feel good or bad in order to convince us to accept their message), and logos (argument - techniques to appeal to our sense of reason and logic to convince us to accept their message)?  Why did the advertisers use those appeals to convince us to buy Hyundai?
6. What constraints or limitations affected their decision making process? Why could they not make certain choices, include different strategies? These can be any number of things: time, resources, what year it is, what politics are in place, all sorts of contextual issues, etc.

Additional Links for Feb 8-12

Sexuality
Monday
Things Guys Say to Lesbians: Here.
Things Bisexual People are Tired of Hearing: Here.


Here is an example citation for a Buzzfeed video on Youtube in MLA style:
Buzzfeed Yellow. "Things Bisexual People Are Tired of Hearing." Online Entertainment Video.  
      Youtube. Buzzfeed, 10 Apr 2014. Web. 7 Feb 2016.
       https://www.youtube.com/watch?v=k6SXrK0l-ZA




Race
Wednesday
How to Tell Someone They Sound Racist: Here.

Friday 
bell hooks. "Eating the Other: Desire and Resistance." From Black Looks: Race and Representation. New York: Routledge, 1992. Pp. 21-39. Print.
Here is a link to the pdf.

Ad Analysis Links

Ad Analysis Presentation Rubric: Here.

Presentation Order (TBD): Here.

Gender and Sexuality Links

Gender Identity Webcomic: Here.
Street Harassment Video: Here.